As authors, we often hear about the importance of social media. We’re supposed to establish a presence on Facebook, Twitter, Google+, Tsu, Pinterest, Tumblr, Reddit, and other sites I probably have never heard of. Overwhelmed yet? I am. The idea of being in all these places is daunting, especially if you’re new to social media and are still trying to find your way around.

In addition to being told we need to have a profile set up on all the platforms listed above, we’re also told we’re supposed to have a snazzy website. We’re instructed to blog X number of times every week and to engage with other bloggers. We have to Tweet X number of times per day, but not too many Tweets about our books, or we’ll run the risk of being labeled “spammers.” YA authors are encouraged to be active on Wattpad. And in addition to all the social…